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Neeru Paharia
Professor, Arizona State University
Brands taking on political positions:
The intersection of politics and brands:
A talk on marketing, consumption, and sustainability:
Busyness and social status:
Disney Can’t Hide From Politics
Some Retailers Say More About Their Clothing’s Origins
How ‘busyness’ became a bona fide status symbol
Why ‘buycotts’ could overtake boycotts among consumer activists.
The value of being an underdog
What Companies Can And Should Say On The First Anniversary Of The Capitol Insurrection
‘Ugh, I’m So Busy’: A Status Symbol for Our Time
The Quirks of Smallness
It Pays To Be The Underdog
Diversity takes center stage at Airbnb’s annual tech conference
If your shoes were made specifically for you, would you care more about who made them?
The Right (And Wrong) Way To Harness Your Company’s Underdog Status
Pretending to Be Busy Is a Status Symbol
Capitalizing on the Underdog Effect
You’re Not Busy, You’re Just Rude
Local Coffee Shops Should All Move Next to Starbucks
How to Disarm a Larger Competitor
Winning as an Underdog
How to Become Your Company's Storyteller
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