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    Neeru Paharia

    Associate Professor, Georgetown University

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    Speaking

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    Brands taking on political positions: 

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    The intersection of politics and brands:

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    A talk on marketing, consumption, and sustainability:

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    Busyness and social status:

    In The News

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    Disney Can’t Hide From Politics

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    Some Retailers Say More About Their Clothing’s Origins

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    How ‘busyness’ became a bona fide status symbol

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    Why ‘buycotts’ could overtake boycotts among consumer activists.

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    The value of being an underdog

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    What Companies Can And Should Say On The First Anniversary Of The Capitol Insurrection

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    ‘Ugh, I’m So Busy’: A Status Symbol for Our Time

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    The Quirks of Smallness

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    It Pays To Be The Underdog

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    Diversity takes center stage at Airbnb’s annual tech conference

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    If your shoes were made specifically for you, would you care more about who made them?

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    The Right (And Wrong) Way To Harness Your Company’s Underdog Status

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    Pretending to Be Busy Is a Status Symbol

    Capitalizing on the Underdog Effect

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    You’re Not Busy, You’re Just Rude

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    Local Coffee Shops Should All Move Next to Starbucks

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    How to Disarm a Larger Competitor

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    Winning as an Underdog

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    How to Become Your Company's Storyteller

    Neeru Paharia

    Associate Professor at Georgetown University McDonough School of Business.

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    np412@georgetown.edu

    Neeru Paharia

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